With new startups spring up every day and established companies looking to expand their clientele the field of marketing now offers many amazing career opportunities from social media marketing specialist to key clientele strategists. However, breaking into the field of marketing can prove to be quite competitive. Here’s a list of skills that most marketing companies are looking for and how you can develop them.

  • Experience with all forms of social media and social media marketing tools.

From veteran social media sites like Facebook to new social media trends like Parachute, marketing firms like to see that you have an excellent knowledge of different social media sites.  One of the best ways to gain familiarity with the site to use them personally. Additionally, you should learn how to use popular social media marketing tools such as Hootsuite.

  • Extensive knowledge of search engine optimization.

White hat search engine optimization rules and regulations are constantly evolving. Being aware of what the acceptable strategies are and how to implement them is essential to being successful at internet marketing. Likely there are a number of blogs and SEO tools such as MOZ that can help you stay current on all the current best practices.

  • Experience creating numerous forms of marketing materials, including white papers, infographics, newsletters and press releases.

Diverse experience and versatility are two things that will make any resume stand out, which is why it’s important to have a working knowledge of the most popular marketing materials. Luckily, site like Canva can help you learn how to make various marketing materials


Other essential skills:

  • Experience using a popular CRM system such as Salesforce or Zoho project.


  • Experience using a shared workspace such as Slack or Basecamp.
  • Be familiar with Google Analytics.
  • Be aware of all the latest marketing technology from mobile marketing to live video.
  • A professional portfolio of your marketing previous marketing experience.


By having a resume that demonstrates all of these critical marketing skills your resume is sure to stand out from the rest. And for those looking for fashion marketing inspiration, visit stuartweitzmen.com.

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